The incumbents haven't moved. Gainsight, Planhat, ChurnZero — dinosaurs, months to deploy, admin-heavy. Newer AI tools chase PLG upsell at the long tail. Nobody is giving the enterprise CRO and CFO an offensive pricing layer — where to grow, where to push, what to charge. Yet.
Where to push. Where to hold. When to act.
The problem
CRM, product, billing, revenue intelligence — each tool holds part of the signal. None score them together.
Renewal-defining signals — champion moves, usage dips, pricing pushback — surface at the QBR. Weeks too late to act.
Renewals get priced on last year plus inflation. Willingness-to-pay and elasticity go unmeasured.
Today's answer: gut feel or a blanket price increase.
Why now
01 · Capability
AI scores unstructured signal.
Calls, emails, reviews, pricing objections — scored at enterprise scale for the first time. The economics only work from 2024 onwards.
02 · Pressure
NRR replaced GRR as the KPI.
Post-ZIRP, SaaS valuations anchor on net revenue retention. Every renewal is a growth lever CROs can't yet see.
03 · Infrastructure
Data no longer lives in silos.
Modern data stacks and unified CRMs put every signal in one place. Scoring across them is finally trivial.
2022 it couldn't be built. 2028 someone owns it. The window is now.
The wedge
Pricis scores every account on both offensive and defensive signals — pricing headroom on one side, churn risk on the other.
Maintain
Where to hold.
Healthy account. Stable usage. Renew at baseline.
Defend
When to act.
Churn risk. Champion loss. Usage decline.
Every other tool scores risk. Pricis also scores opportunity.
Product
Live today at pricis.ai/app. The Revenue portfolio view — GRR and Churn risk on the defensive side, NRR and Uplift opportunity on the offensive side, in one glance.
Revenue portfolio
GRR · NRR · Churn risk · Uplift opportunity
Predicted GRR
94.2%
this renewal cycle
Predicted NRR
108%
inc. expansion
Churn risk ARR
£148k
at risk accounts
Uplift opportunity
£263k
expand accounts
| Account | ARR | Renewal | Status | Uplift | % Delta |
|---|---|---|---|---|---|
| Acme Corp · Sarah Chen | £148k | Jun 25 | +£19k | +13% | |
| DataFlow Inc · Mark O'Brien | £220k | Jul 08 | +£22k | +10% | |
| Orbital Tech · Steve Reed | £95k | May 27 | Hold | — | — |
| Pinnacle Health · Kate Ford | £175k | May 06 | At risk | −£14k | −8% |
How it works
01 · Connect
Universal connector.
Any stack. Live in days.
02 · Score
Pricis AI.
Multi-signal scoring engine. Synthesises unstructured and structured signal into one offensive + defensive score per account.
The moat.
03 · Act
Predict + act.
Scores, briefs, actions.
New scores ship as prompt changes, not rebuilds.
Market
£300M post-sales offensive today. $5B revenue intelligence tomorrow. A category expansion Gong and Clari have already validated.
£300M
TAM · Global ICP
B2B SaaS with CS teams of 3+.
~7,500 companies globally × £40k blended ACV.
£100M
SAM · Beachhead
Europe, UK, Nordics.
~2,500 mid-market B2B SaaS. US expansion Year 2.
£8M ARR
SOM · Year 3
200 customers, direct sales motion.
Design partners Year 1. Scaled GTM Year 2. Enterprise wedge Year 3.
Planhat raised $50M Series A in September 2025. The category is moving.
Competitive landscape
Gainsight, Planhat, ChurnZero, Vitally — all defensive-only, all admin-heavy. Pricis is the first AI-native, offensive entrant.
↑ AI-native · fast deploy
↓ Admin-heavy · slow deploy
Defence was the category. Offence is the moat.
Business model
Platform fee tiered by the customer's ARR under management. Priced like an intelligence layer, not a CS ops tool.
Starter
£1.5k/mo
Up to £10M ARR managed. 5 users.
Growth · modal customer
£3.5k/mo
Up to £30M ARR managed. 15 users.
Enterprise
£8k+/mo
Unlimited ARR. Custom terms.
Blended ACV
£40k
Gross margin
80%
Payback
< 12 mo
LTV:CAC
> 4×
Targets, not claims. Validated at design partner stage.
Roadmap
Prototype live today. Business and GTM launch 1 July 2026.
Now · Q2 2026
Prototype + thesis.
Launch · Q3 2026
Business + build.
Seed carries through first revenue.
Let's talk
Pricing intelligence for GTM teams.